Your Name: Casey Brinkman
Business Name: Casey Brinkman Consulting
Tell us a little bit about yourself. Where are you from? Family? Pets? Hobbies? Etc.
I was born and raised in Michigan. Spent most of my 20’s in Florida and now live in South Carolina. My husband and I have been married for three years and just had our first baby, Sophia, on Christmas Day, 2017! We enjoy hiking, kayaking, discovering new coffee shops, and volunteering at our church.
Tell us about your business. How did you start your business and why? What do you do? Would you go back and do anything differently?
I started my social media marketing/consulting business in the fall of 2017. I’ve been in the social media marketing world for over five years. About two or so years into my career, I had this thought that I could do this on my own someday. Someday became the third trimester of my pregnancy! I got my first client in October and that fueled my fire to grow a side hustle. Before I went on maternity leave at my full-time job, I decided I wanted to try to grow this into a full-time business. I’m not quite there yet but I am growing and that is exciting!
I offer marketing consulting, social media strategy, content creation and platform management. I love helping my clients grow their business with solid content and paid advertising.
Has it been a smooth road? Have you encountered struggles that you could share?
This journey has had it’s bumps. My biggest struggle right now is finding the right balance between mom and business owner. Some days I have a list of things to do but the baby is going through a growth spurt or doesn’t feel well and the list has to wait. Other days, I have so much to do that I feel guilty for not spending as much time playing and interacting with the baby that I’d like to. It’s a constant challenge to continue to refine the process to find what works.
What do enjoy the most about what you do? What do you enjoy the least?
I absolutely love consulting and creating strategy.
I don’t always enjoy working from home. I miss being around other people and having a reason to put on real clothes!
What inspires you?
My daughter inspires me. I don’t think it was by accident that I finally pulled the trigger on my dream to start this business when I was pregnant with her. Not only do I love that I get to be with her during the day, I also want to show her what it looks like to go after something you’re passionate about. I want her to see how hard I work to have the ability to do what I love.
What is your farewell piece of advice for someone interested in taking the first steps toward entering into your field?
Listen to Nike, Just Do It! We can come up with a million and one reasons why we shouldn’t. But life is short, and the situation or circumstance will never feel perfect. Take the risk because if you don’t, you’ll always wonder “what if.”
What is your favorite Candy Bar?
I love Sour Patch Kids!
What is your favorite Childhood Memory?
Spending summers at my grandparents’ farm.
You are a new addition to the crayon box. What color would you be?
I would be a cross between my two favorite colors – teal & purple. Peal? Turple? Not sure what a great name would be for that! LOL